Brand & Appearance
Your ordering page can carry your own logo and colors, under Settings → Restaurant. Owners can change these.
Logo
Upload your logo under Settings → Restaurant. It appears on your ordering page and in customer-facing materials.
Use a square image with a transparent or white background, at least 512×512. A logo with a colored rectangle baked in looks wrong against every background it lands on.
Brand colors
Set two colors:
- Primary — buttons, links, the main accent
- Accent — secondary highlights
Enter each as a hex code (#6d28d9). Everything else — the darker pressed state, deep fills, light-on-dark text — is derived automatically. You set two colors, not eight, because those relationships are color theory, not a decision to make on a settings form.
Leave both blank and your page uses ForkLine's default violet.
Colors are adjusted for readability
Anything carrying text or a thin border is automatically darkened if needed to stay readable, to meet accessibility contrast standards. Large fills keep your exact color.
The settings card shows you this adjustment rather than hiding it. If your pale yellow appears darker on buttons than the swatch you picked, that's deliberate — the original would be unreadable at normal text size.
Button text color is calculated too, never assumed white. A yellow brand gets dark button text automatically.
Where brand colors appear
Your ordering page — the main surface, and what customers see.
The admin — the admin chrome picks up your colors too, for whichever restaurant is selected. Useful if you manage several locations: the color tells you at a glance which store you're in.
Not on status colors. Greens, reds, and ambers that mean paid, unpaid, and needs attention on the register and kitchen display are never re-colored. Those carry operational meaning and a brand color must not be able to imitate them.
The admin resolves your colors separately for light and dark mode, so a near-black brand stays usable in dark mode and a near-white one in light mode.
Register section colors
Separate from brand colors, and a fixed palette rather than free hex: menu categories can carry a color shown only on the register. See Managing Your Menu.
The palette there deliberately excludes green, red, and amber for the same reason as above.
Choosing colors
Use the colors already on your sign and menu. Consistency with your physical restaurant beats anything you'd pick fresh.
Test on a phone. Most customers order on one. A color that reads well on a large monitor can vanish on a phone outdoors.
Avoid very pale primaries. They'll be darkened for text contrast, so what you see on buttons won't match your swatch.
Restaurant details
Also under Settings → Restaurant:
- Name — on your page, receipts, and emails
- Phone — see Ordering Settings to show or hide it
- Tagline — a short line under your name, also used as your search-result description
- Street, city, state — used for pickup directions, delivery routing, and search engines
- Timezone — everything time-related depends on it; see Store Hours
- Google Review URL — link customers to leave a review
Keep the address accurate. It's what couriers navigate to for delivery and what search engines publish.
Where to go next
- Managing Your Menu — photos and section colors
- Store Hours
- Ordering Settings
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